The Chrysler brand was originally a premium luxury position competing with Cadillac and Lincoln, owned respectively by Chrysler Group's Detroit rivals, General Motors and Ford Motor Company. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation, led by its top model, the Imperial. After the corporation decided to spin Imperial off as a separate brand in 1955 to better compete with Cadillac and Lincoln, Chrysler became the corporation's number two brand, but still offered luxury and near luxury products. After the Imperial brand was dropped in 1975, Chrysler once again became the top brand, with range of products competing with both luxury and near luxury brands such as Buick.

Categories

Chrysler 200 Convertible
200 Convertible is a 2-door, 4-passenger convertible.

Chrysler 200 Sedan
200 Sedan is a 4-door, 5-passenger family sedan.

Chrysler 300
300 is a 4-door, 5-passenger family sedan, or luxury sports sedan.

Chrysler Town & Country
Town & Country is a 4-door, 7-passenger mini van.